Get Optimal

SEO for Job Adverts

THINK SEO FOR JOB ADS

Get-Optimal is an on-demand Job Ad optimization service where you can receive up to a 30% increase in your Job Adverts performance, leading to a rise in inclusive applications, increased quality of candidates and precious time saving internally. Optimize and automate your Job Ads for diversity, inclusion and SEO.

Get-Optimal optimizes for how candidates search online for jobs, they optimize for candidate intent. Get Optimal are releasing customers and partners from the cost and resourcing challenges of writing & scaling gender-neutral Job Ads. Of course, Get Optimal optimize for grammar, spelling and unconscious gender bias, there are some great tools already in the market for that. The point of difference is that we optimize for how Job seekers search online for jobs.

Get-Optimal saves time, increases efficiency and boosts consultant effectiveness by automating and optimizing the part of their jobs they least enjoy, writing Job Ads.

OPTIMISE JOB ADS FOR THE WAY CANDIDATES SEARCH ONLINE

Machine Learning
Get-Optimal optimises Job Ads using AI and machine learning. Our technology team and data scientists interrogate millions of Job, application and hiring data points to understand how candidates search online. We use a combination of public and private data to train our AI which enables the constant refining and updating of our 30 point formula that makes up our algorithm. Once applied to your Job Ads it results in an average 30% increase in qualified response rate. D&I is also built into our core product to reduce the unconscious gender bias in Job Ads at the source.

WHAT IS THE GENDER DECODING TOOL?

Build diversity recruiting into your hiring and workforce strategy. The highly optimized Job Ads also include gender decoding (we built a gender decoding tool). It analyses and removes subtle gender-coded language and unconscious bias from all of your Job Ads. 98% of customers Job Ads we analysed were masculine coded (only appeal to male candidates). That’s not good enough, is it?

*Across our core client base, we had a 22% increase in female applications in Q1 2020, this was especially encouraging across STEM roles, sales and more traditional male-biased roles.

QUALITY, QUANTITY AND ROI

➔ Increased qualification and actionable candidates
➔ Attract and receive more qualified candidates (for your clients).
➔ Enable your client’s recruitment budgets to go further, increase their CTR (click-through rates) & CTA (click to apply) rates – all visible and all measurable.
➔ Optimise once and post everywhere through their multi-posting technology.
➔ Increase the quantity of relevant candidates to build your pipeline.
➔ Reduce the admin of qualifying and rejecting non-qualified candidates especially now with an abundance of candidates flooding the market.
➔ Reduce the time and cost to hire and the time it takes your team or business to create Job Ads (on average a UK recruiter takes 1hr 10min to create a Job Ad).
➔ Create and build a more gender-diverse workforce.

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