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    Leveraging the Right Keywords for Your Staffing Website

Leveraging the Right Keywords for Your Staffing Website

Without the right keywords – the phrases your audience uses when searching for your service online – your staffing website won’t get found, and your investment in your recruitment website design won’t help your business. Keyword research is an integral search engine marketing process for both organic and paid search. As most website traffic comes from organic search, it is imperative that you not only find the best keywords but also create rich, useful content around them, in your website copy and blog.

Staffing industry keywords

Keyword research is an elaborate and on-going activity. It is also one of the most challenging aspects of search engine marketing, involving the use of keyword suggestion tools.

Say businesses want to engage a staffing company in San Diego. A key phrase that you can easily identify as among one being commonly used to initiate a search is ‘staffing companies in San Diego’ or ‘staffing agencies in San Diego’.

Companies may also search using ‘finance staffing San Diego’ or ‘construction staffing San Diego’ to find agencies who either offer niche staffing or general staffing that includes their industry/sector. These queries should lead them to a relevant page on the agency’s site. It could be the Home Page or a separate page intended for construction companies.

Job seekers will use role-specific key phrases such as ‘IT support jobs’, or location-specific searches like ‘IT support jobs in San Diego’. For the primary keyword ‘IT support jobs’, related keywords can be identified. Related keywords are synonyms, variables or semantically related to the primary keywords. For ‘IT support jobs’, related keywords can include ‘IT support jobs for graduates’ or ‘entry-level IT support jobs’.

Targeting popular vs competitive keywords

The competition for the most searched keywords is tough. It is difficult for new websites to rank for popular keywords as they are yet to build site authority. If you’ve recently set up your recruitment website, you will have more success targeting less competitive keywords.

That being said, it isn’t impossible to rank for difficult keywords. Create better content than your competitors, trace and replicate your competitors’ strongest backlinks, and ensure a good user experience.

Where and how to incorporate keywords

Other than your copy, include your targeted keywords in the title tag, meta description, links, URL, images and site structure. Group keywords hierarchically to add them correctly to main and individual pages, link from the Home Page to the individual pages, and internally link across pages to improve the rankings of deeper pages within your staffing website.

How you group keywords will depend upon how one page connects to another based on the hierarchy of your site: some staffing websites may organize their website by sector, job titles and job pages, while others may have separate pages for employers and job-seekers, and individual pages under these categories, such as ‘submit your vacancy’, ‘search jobs’ and ‘upload your Resume’.

Recruitment SEO is an extensive, continual and ultimately rewarding initiative that can make a substantial difference to your bottom line. With solid keyword research practices in place, there is no reason why you shouldn’t enjoy consistently good search engine rankings.

Staffing Future specialize in the development and deployment of staffing website designs along side industry leading technical consultancy tailored specifically for the global staffing industry. Together with integrated technology stack solutions and partnership technology, we provide measurable return on investment through innovation and pro-active management services.