Case Studies
Kelly Services
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The Challenge
Increase website traffic, improve lead volume, and enhance user engagement.
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Background
Kelly Services, a global leader in workforce solutions, sought to enhance its digital presence and optimize its recruitment funnel. The company aimed to drive more organic traffic, improve conversion rates on paid campaigns, and boost overall user engagement. To achieve these goals, Kelly partnered with Staffing Future to leverage its advanced staffing platform and data-driven strategies.
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The Solution
Through a strategic collaboration, Kelly Services implemented the Staffing Future Platform to enhance its website's performance, optimize search engine visibility, and streamline the candidate experience. Key initiatives included:
SEO Optimization
Enhanced organic search rankings through targeted content and technical improvements.Conversion Rate Optimization
Implemented improved landing pages and CTAs, leading to higher engagement.Paid Traffic Performance Boost
Refined ad strategies and audience targeting for better ROI.New Feature Rollouts
Leveraged innovative platform features to drive candidate applications and engagement.-
The Results
The partnership delivered outstanding results across key performance metrics:
Organic traffic doubled,
leading to a stronger inbound pipeline.
Conversion rate on paid traffic increased by over 40%,
resulting in an additional 100,000 applications this year.
Page views and
visit duration significantly increased,
indicating improved user engagement.
Continued
growth
projected,
with the evolution of organic strategies and new feature releases.
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Conclusion
By leveraging the Staffing Future Platform, Kelly Services has transformed its digital recruitment strategy, achieving remarkable gains in traffic, engagement, and conversions. As the partnership evolves, Kelly Services is poised for sustained growth and continued success in talent acquisition.
Want to achieve similar results?
Contact us to learn how Staffing Future can optimize your digital staffing strategy.