Overview

Professional Alternatives helps hundreds of top companies determine the most effective approach to building their team across Texas and the USA from their offices in Dallas and Houston. The award-winning staffing agency experts are immersed in the industries they serve, allowing the team to provide best-in-class guidance on crafting the perfect staffing strategy that best enables client teams to meet their business goals.

After 21 years in business, Professional Alternatives were looking for a website design company to build a bespoke website design to handle thousands of job applications and hundreds of visitors every day. The leadership team needed a capable and functional staffing website design. Professional Alternatives combines strong and conversion focused design, effortless user experience and seamless functionality to process vacancies, applications and track performance with a relentless focus on return on investment.

Website Design and Build

Professional Alternatives moved forward with a cutting-edge, market leading candidate offering to maintain and develop their competitive edge across their areas of expertise including credit & risk, financial services, lending services, support services. Professional Alternatives recruit for roles across Administration, Accounting/Finance, Sales/Retail, Executive/Leadership positions, Human Resources, Creative/Marketing, Real Estate, Oil & Gas as well as Energy. Wanting the ability to remain ahead of the competition, Professional Alternatives need a website design to help them respond in an agile way and harvest revenue and overcome fundamental shifts in their chosen talent markets for years to come.

Staffing Future’s site content management system offers Professional Alternatives a capable, easy to use platform and real time, site editor. Able to create their own page templates and duplicate pages to drive their business forward, Staffing Future are a trusted technology partner and an innovative SaaS website solution provider they can rely on to deliver a solid and reliable return on investment for years to come.

Website Design Objectives

  • Find the perfect blend between creative brilliance and world class user experience
  • Keep Professional Alternatives ahead of their competition
  • Enhance their brand credibility in new territories and lead generation
  • Attract traffic, engage users and convert more relevant and interested applications
  • Improve conversion rates consistently over time to drive growth
  • Embed their new website into business process, driving efficiency and productivity
  • Offer continuous and meaningful support with insights to iterate the business forward
  • Improve Professional Alternative’s online visibility and digital footprint

Staffing Website Solution

Futurebuilder was the perfect evolution for the Profesional Alternative’s brand, commitment to clients and candidates and their desire to innovate. With a complete overhaul of their technology stack, proprietary site code and new hosting infrastructure, Professional Alternatives customers comment on how fresh and different their new website is. Choosing a SaaS website services model, Professional Alternatives continually iterate to develop their best website design and the website is continually evolving over time. Staffing Future iterate their recruiting process forward, using data and analytics to determine best practice, identify issues and develop more sophisticated conversion pathways to drive revenue and shorten time to hire. With the front end, real time site editor, the team have found their website easy to use and has allowed Professional Alternatives to create their own bespoke, search engine optimised landing pages, targeting specific searches and increasing quality and volume of applications.

Professional Alternatives management love the creative freedom offered by FutureBuilder with unlimited templates, 24/7 support and search engine optimised activity. The opposite of formulaic, templated websites, the flexibility offered by FutureBuilder enabled Professional Alternatives to create and manage a bespoke and completely unique website.

User Friendly and Visible

Built on WordPress, powering 35% of the world’s websites and integrated seamlessly with job aggregators including Google For jobs, Talent, Indeed and Adzuna, Staffing Future’s website functionality and iterative approach allows Professional Alternatives to harvest fresh client leads and encourage relevant candidate applications from any device. Incorporating specific job landing pages, harvesting relevant traffic from search engines is a completely new innovation, allowing their vacancies to be pushed up to Google and other job aggregators automatically, with real time indexing in search engines and an unparalleled user experience that empowers their clients and candidates and site visitors.

SaaS Staffing Website Solution

The creativity and execution of the website impressed and the tools available in the easy to use content management system allows Professional Alternatives to chase relevant candidate flow as well as generate new business leads without equal in their sector. Constantly pushing the website forward, the user experience and return on investment has exceeded expectations.. Staffing Future have been responsive to requests – both design and technical and have worked hard to map the integrations with their Applicant Tracking System using our technical expertise and experience.

Objectives Achieved

In the first 3 months, the success of the new website design across America and at a local level in Texas has been impressive. Traffic has increased significantly, partly driven by more traffic from Google for Jobs but also 13 other job aggregators the website is now integrated with including Neuvoo and Adzuna. More importantly the website’s conversion rate has increased and typically achieves above industry standards when compared to the sector, achieving the client goal of delivering a great candidate experience whilst servicing clients better.

Technical site elements have been strengthened with diligent SEO research and on-site implementation, using SEMRush to reduce errors, remove toxic links, fix broken links and quantify organic traffic traffic value. Using advanced analytics, website performance is constantly monitored and we are improving consistently with time on site increasing, bounce rate decreasing and the number of pages visited per session up. The user based and conversion focused design alongside some strong content development has helped drive a really strong ROI for the new website design, higher than at any time in the firm’s history.

Take a look at the new staffing website design for Professional Alternatives. Want to build on the success Professional Alternatives are enjoying? Talk to our website development team with over 15 years in staffing for more insights and discover how we can integrate seamlessly with your ATS and other advanced technology solutions.

The time is right, take the next step now.