Synergis Staffing Website Design Overview

Website Design Brief

Synergis are your IT and Creative staffing partner, serving thousands of businesses and job seekers across the United States. Choosing specialization over a generalized recruiting approach, Synergis puts technology, digital and creative marketing professionals to work by carefully matching their abilities to client needs. Synergis focuses on placing candidates in contract, contract-to-hire, and permanent roles. The Synergis vision is to be the best at what they do. That’s why the leadership team at Synergis chose Staffing Future to take on their staffing website design.

Website Design Challenges

  • Evolve the brand and bring a new positioning and identity to the market
  • Create bespoke user experience and relevant content for each of their target audiences in Creative, IT and HR
  • Create a high performing, constantly evolving staffing website that reflects the business as it grows
  • Create job specific landing pages optimized to convert organic search traffic
  • Improve ROI and increase quality candidate flow and conversions
  • Create a streamlined user experience and application process
  • Improve the conversion rate of the website
  • Increase site visibility in Google job search driving better quality applications

Website Design Method

Since partnering with Synergis, the team at Staffing Future has developed the website, creating 2 sub domains in addition to the core website. Following the same core site design structure and layout, Synergis maintain a consistent brand look and feel and optimized user experience. This structure ensures a consistent user journey across all divisions to better attract, engage and convert specific traffic. Synergis business divisions can now drive productivity and visibility as well as quality applications for each of their business areas, something that could not be achieved by the old website design. This new identity is cleaner and more flexible and fully featured FutureBuilder – the staffing website content management system allows Synergis to update the front end of their website in real time. Future development of the Synergis business divisions is guaranteed by optimizing the core site infrastructure for specific search terms, harvesting relevant, high quality traffic and ensuring a consistent digital footprint in their target audiences. The relevancy and bespoke content for each of their target audiences is proving to be productive and helping this exceptional staffing business succeed on line and beat their competition. The team are winning new mandates as well as servicing those roles better after winning new business.

Design Objectives Achieved

The first iteration of their new staffing website has seen a complete brand overhaul and been an outstanding success, establishing a marketing driven and brand centric approach. In the first six months of the website going live the evolution of the brand has been well received and the website itself has delivered an uplift in CV’s which has increased free, organic applications to the website by over 50%. Great user experience and targeted talent attraction strategies including carefully considered search term research and implementation strategies, consistent on page and off page SEO implementation, quality content marketing and much greater job visibility by pushing jobs proactively, instantly and automatically up to relevant job aggregators such as Google for Jobs, Indeed, Adzuna, JobisJob, Neuvoo, Kuberfeed and other aggregators has ensured the quality and volume of applications has increased dramatically. Backed up by targeted performance advertising matched to business requirements, Synergis has seen a remarkable increase in performance from their website:

  • Extra 400 applications into the business every month
  • 85% of traffic direct from search engines organic/free traffic sources
  • 25% conversion rate for job applications across 3 sites
  • 25% of applications coming from direct or organic traffic sources
  • Industry leading site performance with high time on site and pages per visit and low bounce rates

Brooke Hathaway, Marketing Communications Manager comments “It is great working with the Staffing Future website design and management team. The team supports our business and anticipates our demands, with regular account management, detailed website performance reporting and advice. Their proactive website management means we are often unaware of issues that have already been fixed. Our new website is performing above expectations and we’re delighted with the candidate flow and fresh business leads that come in from our website now.” Hathaway continues “The Staffing Future team are responsive, sharing their expertise and industry knowledge and experience. We’re delighted they continue to push and iterate our website forward in line with the latest staffing and recruitment best practices.”

Jack Copeland, CEO of Staffing Future comments “As Synergis was such a fast growing organisation with two divisions in very different markets it was essential Staffing Future provided a platform for the separate internal and external users bases to engage with effectively.

To achieve this, we broke out each division into their own subdomain allowing business heads to have their own message, imagery, jobs, search engine optimized and personalized candidate experience. The vast majority of traffic lands directly into the IT staffing and Creative staffing home pages, landing pages and jobs, staying in an environment relevant and specific to them.
We built on this opportunity to convert relevant traffic better by using the main Synergis HR brand to summarize the vision, leadership and philanthropy of the wider organisation. This also provides a place for candidates searching for internal staffing vacancies and to funnel any legacy traffic to the correct subdomain.
We are delighted with the results and love the clean concept with imagery that has impact and resonates with their audience. Job landing pages, proactive indexing of it jobs and creative jobs on search engines and aggregators alongside the enhanced SEO implementation and strategy deployed for each subdomain has resulted in a spike of traffic, applications and new business leads for Synergis HR.

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