Overview

Staffing Website Design Overview

When great companies and talented people connect, work doesn’t seem all that much like, well, work. It’s an opportunity to collaborate with colleagues, maximize your talents, grow your career – and have a little fun.

The 6 Degrees Group team work side by side – enjoying a lot of success and a little camaraderie. To build on that success, 6 Degrees Group, an Atlanta staffing agency founded in 2007, appointed Staffing Future to help them realise their ambitions so they could, well, have a little more fun.

The 6 Degrees Group brings together some of Atlanta’s best accounting and finance recruiting professionals to create a staffing company that connects top talent in their industry with great jobs. And they know Atlanta. That’s why they will always do their best to accommodate you, so you can easily get in touch, no matter what your schedule (or the traffic!) is like.

Website Design Challenge

6 Degrees Group wanted a simple and effective website to be at the heart of their business, delivering consistent ROI, integrated with their ATS. The team are also keen to develop and protect their leadership position across Accounting, Finance and HR / Administrative roles in and around Atlanta.

Dealing with 3 distinct audiences from Controllers and Senior Accountants, Treasury Managers and Analysts. Different personas from Finance Directors, Finance Managers, Financial Analyst and Business Analysts and HR/Administrative specialists ranging from HR Managers and Directors, to HR Generalist and Executive Assistants required a clean and simple modern website design with conversion focused design where it matters.

Finance and accounting jobs focused, the Atlanta based Staffing agency 6 Degrees Group need to stay ahead of the competition. It was a joy to collaborate with the team to produce a stunning staffing website design that sets the benchmark in the Atlanta area for years to come. Staffing Future are a capable, trusted partner and provide an innovative SaaS website solution 6 Degrees Group knew would deliver a solid and consistent return on investment.

Website Design Objectives

  • Blend creative simplicity and world class user experience
  • Keep 6 Degrees Group ahead of the competition
  • Drive consistent, quality candidate flow matching business need
  • Attract traffic, engage users and convert new business leads
  • Improve conversion rates over time to drive revenues and ROI
  • Content generation supported by substantial search terms research
  • Improve and maintain 6 Degrees Group site performance, online visibility and digital footprint

Staffing Website Performance

Staffing Future was the perfect next step in 6 Degrees Group’s desire to service clients and candidates faster, better and more effectively. With brand-new code, and brand-new architecture, state of the art hosting and mobile first design, the new 6 Degrees Group website is fresh, simple and productive. Taking advantage of the SaaS website services model, 6 Degrees Group can iterate their website forward to achieve the best website design for their business. With regular data and analytics reviews and support from our dedicated account management team, Staffing Future consistently identify issues and develop better conversion focused design to drive performance and revenue.

Developing search engine optimised job landing pages, targeting specific roles where the business needs candidate flow and original content generation targeting new business lead generation, 6 degrees Group have a holistic and consistent approach to growth. Built on WordPress, powering 20% of the world’s websites and integrated seamlessly with job aggregators including Google For jobs, Neuvoo, Indeed and Adzuna, 6 Degrees Group’s website functionality and ease of use enables 6 Degrees Group to generate leads and encourage applications from any device.

Incorporating job landing pages harvesting specific and relevant traffic was a new and welcome innovation that yields results. With jobs being pushed up to Google and other job aggregators automatically, with real time indexing and an unparalleled user experience, the 6 Degrees Group is converting better than ever.

SaaS Staffing Website Solution

The creativity and execution of the website alongside the tools available in the easy to use content management system allows 6 Degrees Group to harvest quality candidate flow as well as generate new business leads without equal in their sector. Constantly pushing the website forward, the user experience and return on investment is exceeding expectations. Staffing Future’s knowledge of advanced technology services to help drive staffing agency revenues ensures both design and technical aspects of the staffing website design are working seamlessly with their Applicant Tracking System.

Objectives Achieved

In the first month, the success of the new website design across Atlanta and at a local level has been impressive. Traffic has increased significantly, partly driven by more traffic from Google for Jobs but also 13 other job aggregators the website is now integrated with including Neuvoo and Adzuna. More importantly the website’s conversion is second to none.

Jack Copeland, CEO of Staffing Future comments “The 6 Degrees Group wanted a clean and modern website design that offered the correct user journey for candidate and client traffic. The Staffing Future team was able to use high quality imagery of the Atlanta skyline in combination with the 6Degrees branding to create a visually stunning home page that explains to the users, who 6Degrees are, what they do and where users should go to find the job or the staffing service they are looking for.

This combined with Staffing Future’s chat bot sequencing and search engine optimisation over a 12 month period has resulted in a truly engaging platform for both finance professionals and Atlanta’s Employers.

The time is right, take the next step now.