Blogging is a tough nut to crack, even for for best staffing agency websites. You could write a stellar blog article all about the latest advanced technology solutions in staffing, whilst keeping all the effective promotional strategies in your mind after publishing. You hit the button, and you publish your masterpiece. And then, nothing. Tumbleweed… Especially with all the media noise and events that distract people from your technology services, new service, new office or key announcement you wanted to make about your latest and greatest innovation, All the time and effort you put into writing the perfect blog post have gone up in digital smoke. Your efforts have just added to the pile of almost 3 million blog posts that are published daily.
Staffing Agency Blogging Strategy
There are lots of ways to boost views of your blogs to follow a strategies staffing agencies grow revenue use to grow revenue recruiters use to strategies to boost to ensure your target audience must have come across to boost your blog traffic. But it is difficult to determine which of them will work specifically for your staffing websites. So, what can you do to make your voice heard in this age of digital madness? Let me introduce you to four ways you can boost blog traffic, particularly for your staffing agency:
Is Social Media Your New Best Friend?
2020 is all about hashtags, trending posts, striking imagery and smart straplines as well as ming different social media platforms to find and engage with your ideal audience. If you want the best staffing agency website, the first step to driving traffic to your increase your blog traffic is to target a specific audience, know what search terms they are looking for and write specifically for them. Using social media, you can use hashtags that are relevant for your business and audience as well as post links back to your staffing website in your target audience’s favourite social channels. On Twitter, you can also share to subscribers, groups on Facebook and LinkedIn or stories on Instagram. Your well-structured masterpiece detailing your experience and pain may be relatable, but it is ineffective if it has no exposure. It‘s important to share your posts properly on promotional channels with bigger crowds but most importantly, specifically where your audience grazes for information. Social platforms like Facebook, Twitter, Quora, LinkedIn, Slideshare, and Pinterest provide you with the stage your hard work deserves and the platform to drive your business forward.
Once you know how to harness the power of all the major social media networks on the internet, i’is essential to choose one or two to focus on. For your staffing agency, LinkedIn is an excellent place to promote employment details but there are only around 600 million users on LinkedIn. You may also reach out to Facebook with 2 billions users or Quora, the QnA search engine to directly interact with individuals seeking your help and expertise you have to offer, This inbound lead generation is one reason why everyone is producing content and why everyone should learn how staffing agencies do content marketing. To help their employers solve their issues, which indirectly attracts more traffic and engagement from those looking to solve that problem. You can explore video and audio as well as visual platforms like YouTube, Pinterest and interact with images and video on Instagram. Pick at least 3 platforms and promote your content relentlessly. Splinter your content as well – meaning, if you have an article that has 5 or 6 key points in it, take one of those as use those as the tweet or post, use a different image from time to time and sometimes no image at all on LinkedIn or Facebook. Contrary to popular belief, sometimes these posts are the ones that resonate best with your target audience.
Your Content is Everything
Content is the lifeline of your blog. Your readers won’t read your blog if content is poor. They won’t even find it or want to find it unless your headline is strong. Really strong. This is your click bait and what will make or break your blog. Spend around 50% of the time on your headline, and 50% of your time writing your blog. A good content strategy consists of the following factors: going viral, magnetic headlines, social lockers, recycling, and repurposing your content.most of all, it’s about WIIFM. What’s in it for me?
There has to be some pay off for users reading or swapping their details. Study the art of being viral through humor, relatability and a strong message. The next step is the most important. Focus on your headlines; incorporate bold headlines that quickly grab the reader’s attention. Use emotion, intrigue, or lists, numbers also strike a chord and make it easy to structure your content marketing in staffing. Social followers help higher sharing of your content, but one of the most important elements is after viewing is getting a like. The next stage on from that is securing comments. Comments are seen by their network and carry more weight than likes. This is what helps drive the algorithms and helps make your content go viral. Even better, if you’ve targeted the content correctly, it’ll get picked up by your immediate followers, customers and candidates who follow you or have engaged with your brand.
Once your audience, start liking and commenting, the platform algorithms starts to promote your content they believe will like it as well – a halo effect that means the platforms are targeting people just like the ones you’re trying to engage with. This will help raise views and have a halo effect on your engagement and drive your numbers north from 30 or 40 organic views to 2000 or 5000 views… If you’ve worked it well, and been consistent over time, you could start to regularly get over 10,000 or 20,000 views. Great reach for any brand. Recycle and repurpose old content and rework your newer content as Quora answers or YouTube videos. You could produce infographics displaying the information in the article in a visual form… sharing that to other channels that are more image led like Pinterest or Instagram. .
Focus And Keywords
Search terms or keywords are extremely important to boost your blog traffic, especially for staffing agencies and recruiters pushing new jobs on their staffing websites. SEO focused strategies include the use of both common (short tail) and rare or low volume (long tail) keywords to help boost your SERPs performance (search engine result pages) Being higher up on the search engine results page you tend to get more clicks. If you’re in position 1,2, or 3, you’ll be getting 70% of the clicks from that page. If you’re on page 2, well, that’s a great place to hide but not a great place for clicks when people are so impatient on their devices. You should include these keywords in your headings and subheadings, alt tags and image file names, tags as well as links rather than just stuffed into your content.
Don’t stuff keywords into your content, or users will get frustrated and find your content spammy. Try and target a few keywords consistently. It’s better to focus on say 10 or so keywords and split them into 2 lists. Evergreen cor business and tactical activity. It is much better to do well with a few keywords than try and rank for loads of keywords and get nowhere fast. Plus, the small amount of traffic you do drive will be relevant. Volumes are vanity, conversions are sanity. Think to yourself, when did you last look at page 3 of Google results before you typed in a different search term? Focus on what you’re best at, where you can win and what your customers want to hear.
You need to focus where you can win and those that are relevant to your business. The golden rule is to keep these as far to the left as possible or as early on in your article as possible. Remember that the first link on any page you publish carries most of the SEO juice for all the links on that page so make sure it’s the right one and in your primary list of target search terms. High volume search terms are good but not if competition is really high. high click values are great for ROI, but not if there is little or no traffic or no chance of ranking for it because the competition for that search term is so high. Lastly, prune your content. Delete the excess fluff and make your content rich with more important, attention-seeking ones.
Interactive Website Design
In staffing when you’re recruiting in a tough market, you must have the best website design that’s user-friendly and easy to navigate. Your website must be informative and engage with your target audience, specifically. Think about your About page, could you copy and paste it in a hundred other staffing agencies and change the logo? If it doesn’t sound original, it probably isn’t. Be passionate about what you do, have faith and believe in what you’re doing. Good website design examples should carry this so the first time and every time a prospect or returning customer comes back to your site, they know it’s your agency. Using various design formats, layouts and different advanced technology services such as chat bots or exit intent technology to increase time on site, reduce bounce rate or drive conversions will all help your content rank higher. One of the most important features of your blog is also the layout – how easy was it for you to read and engage with this post? If you’ve got this far, I’d say we were doing a pretty good job? If you’d like to generate some decent content, that resonates with your audience and converts, get in touch with staffing website design experts. We’re sure you’ll see a steady but exponential rise in your blog traffic, conversions and lead generation, giving you strong ROI and longer lasting value for your staffing business than any job advert could.
